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The AWSUM Mall was launched at the end of 2019 to cater for all the needs of the site visitors as identified from Google Analytics.

  • get its content from more than 2040 schools nationally via various communication channels. The visitors are the parents and extended families of these school children.

  • With over 230,000 page views a month and a bounce rate of only 1.86%, this site ideal for launching products or promotions at an economically active audience.

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AWSUM Online Mall -

  • A need was identified to launch an online Mall for the site users, whereby the end goal would be to put some money back into the schooling system in SA. The Mall has gone live and allows visitors to the site to shop by category. Advertising opportunities in the Mall include category specific advertising and promotions and the rate is the same as the online CPM rate of R190.

  • 2040 participating schools around SA provide daily / weekly content

  • Content uploaded / updated daily

  • 230,000 monthly page views

  • 104,000 unique page views

  • Site bounce rate 1.86%

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Select the image below for a Fact Sheet on our monthly AWSUM Newspapers

AWSUM Marketing Material AWSUM Mall Onli

Online Rates


Please select THIS LINK to get a written quote and also check our yearly planning calendar to see which cycle you would like to book for.

  • Media opportunities include programmatic campaigns or

  • A combination of premium and programmatic or

  • Premium placement only campaigns

  • Advertising can be done

    • nationally,

    • regionally (10 regions),

    • a selection of 40 sub-regions or

    • schools specific targeting.

  • Rates at R190 CPM

Multi-channel cycle campaigns

For an integrated campaign that could include more than just the Mall channel, please click HERE to send a request for information.

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